In an era defined by economic pressure and changing consumer behavior, some luxury brands are doubling down on haute couture. This blog explores why extravagant fashion shows and couture collections still matter—and how emerging designers can apply these lessons to build a strong, lasting brand in today's challenging market.

TikTok trends are moving faster than the fashion calendar can keep up. In this post, we dive into how viral microtrends are pressuring designers to shorten development timelines, shift their factory partnerships, and rethink MOQ strategies—plus what it means for the future of fashion production.

When designer Adura set out to launch a fashion brand rooted in West African culture, she partnered with me to turn her vision into reality. From business planning to sourcing and development, we built ALAKO from the ground up. In this post, I’m sharing how our journey unfolded—and how purpose, strategy, and cultural pride came together to create a brand that’s both beautiful and impactful.